SOCIAL MEDIA & CONTENT STRATEGY

Stories that
build brands.
Numbers that
prove it.

I'm Hayley Marts — a social media strategist and content producer who has grown audiences, driven national press, and turned platform moments into measurable business results for tourism brands, nonprofits, and live events.

SELECTED ROLES

Where I’ve Made An Impact

BY THE NUMBERS

Growth You Can Put In A Deck

Several years of organic social strategy, platform-native content, and audience-first storytelling - tracked against real KPIs from day one.

324%

1,645%

15.3M+

6300%

Impression Growth

4-year period-over-period, @VisitFriscoTX

Net Audience Growth

4-years, @VisitFriscoTX

Organic Instagram Views

Feed content over 3 years, @VisitFriscoTX

Link Click Increase

+255% increase in Facebook follower growth

  • Launched @SportsCityUSA — 1.7M+ organic impressions on Facebook & Instagram in year one

  • 124K link clicks from feed content; 181% increase in post link clicks

  • 300% growth in total engagements over 4-year period

  • Led creator and influencer partnerships to amplify Frisco destinations & events

  • Contributed social strategy to FIFA World Cup 2026 programming, PGA Frisco activations, Universal Kids Resort Opening, and more

VISIT FRISCO HIGHLIGHTS

KANSAS HUMANE SOCIETY

  • National press coverage, including PEOPLE Magazine, via organic social media, as well as other nationally recognized content

  • Fundraising campaigns generating hundreds of thousands in monetary & in-kind donations

  • Earned verification across Facebook, Instagram, and Twitter

  • Led cross-functional campaigns for adoptions, shelter ops, events, and community outreach

  • Created unique campaigns, like the 2020 Paw-litical Election that drove adoption awareness and donations for pets in need

What Colleagues Say:

Hayley was a great asset to KHS. She brought an excellent ‘can-do’ attitude to her work and the entire organization. She is full of creativity, a team player, and always willing to learn. Hayley has a rare ability to translate an organization's mission into content that actually moves people. At Kansas Humane Society, she turned our social channels into a genuine community — the kind that shows up, shares, donates, and adopts. Her instincts for what resonates are exceptional.

— Emily Hurst, President & CEO at Kansas Humane Society

Hayley was an essential part of our team. While her main duties were focused on social media and special events, she was always the first person to complete any task that needed to be done. Her attention to detail, creativity and knowledge were only ever overshadowed by her enthusiasm for her job and our organization. It was a true pleasure working with Hayley.

— Amy Dillard, Director of Sales & Marketing at Wichita Force

If you have laughed, smiled, or shed a tear in the last few years about a post on KHS’s social media pages, it was most likely this wonderful human. Hayley is always willing to go above-and-beyond to help others and brings so much energy and joy to the workplace.

— Tony Stedman, Foster Coordinator at Kansas Humane Society