Stories that
build brands.
Numbers that
prove it.
I'm Hayley Marts — a social media strategist and content producer who has grown audiences, driven national press, and turned platform moments into measurable business results for tourism brands, nonprofits, and live events.
SELECTED ROLES
Where I’ve Made An Impact
BY THE NUMBERS
Growth you can
put in a deck
Multiple years of organic social strategy, platform-native content, and audience-first storytelling — tracked against real KPIs from day one.
342%
Organic Impressions Growth
4-year period-over-period, Visit Frisco
1,643%
15M+
255%
Net Audience Growth
Organically, over four years, Visit Frisco
Organic Instagram Views
Feed content in three years, Visit Frisco
Facebook Follower Growth
+6300%, link clicks increase
VISIT FRISCO HIGHLIGHTS
Launched @SportsCityUSA - 1.7M+ organic impressions on Facebook and Instagram in one year
124K link clicks from feed content: 181% increase in post link clicks
300% growth in total engagements over a 4-year period
Led creator and influencer partnerships to amplify Frisco destinations & events
Contributed social strategy to FIFA World Cup 2026 programming, PGA Frisco activations, Universal Kids Resort opening, and more
KANSAS HUMANE SOCIETY
National press coverage includes People Magazine via organic Meta content, as well as other nationally recognized content via TikTok
Fundraising campaigns generating hundreds of thousands in monetary and in-kind donations directly helping animals in need
Earned verification across Facebook, Instagram, and Twitter
Led cross-functional campaigns for shelter ops, events, fundraising, and community outreach.
Created the famous 2020 ‘Paw-litical Election’ Campaign that raised thousands of dollars
What Colleagues Say:
Hayley was a great asset to KHS. She brought an excellent ‘can-do’ attitude to her work and the entire organization. She is full of creativity, a team player, and always willing to learn.
— Emily Hurst, President & CEO at Kansas Humane Society
Hayley was an essential part of our team. While her main duties were focused on social media and special events, she was always the first person to complete any task that needed to be done. Her attention to detail, creativity and knowledge were only ever overshadowed by her enthusiasm for her job and our organization. It was a true pleasure working with Hayley.
— Amy Dillard, Director of Sales & Marketing at Wichita Force
If you have laughed, smiled, or shed a tear in the last few years about a post on KHS’s social media pages, it was most likely this wonderful human. Hayley has a rare ability to translate an organization's mission into content that actually moves people. At Kansas Humane Society, she turned our social channels into a genuine community — the kind that shows up, shares, donates, and adopts. Her instincts for what resonates are exceptional.