Kuranda Shelter Bed Campaign

We were in desperate need to replace the Kuranda beds in our shelter.

I collected content to really show our audience how desperately we needed their help to replace the beds in our shelter. As you can see in most of the photos, these beds were dangerous - not only for the dogs in our care, but also for our staff. This prevented proper cleaning procedures and caused many problems in our shelter.

The public saw our need, and rather than receiving 115 beds over the course of 3 months (like we had planned), we ended up receiving 171 brand new beds in under 2 weeks! This allowed us to replace every dog bed in our shelter, and many of the cat beds. We posted a few times to showing the need we had, and focused on engaging with our audience, showing them the impact that THEY had by donating to help the pets in our care.

This style of Kuranda bed was needed, as it was the aluminum frame which would allow for longevity, ease of cleaning procedures, and much more durability. I am thrilled to share that this campaign was completely organic, and a large majority of these beds were donated via our social media campaign.